The United Nations envoy dealing with disaster risk reduction today launched a new multi-year campaign that aims to reduce disaster losses, improve management of disaster risk, and save lives.

The Sendai Seven campaign is an advocacy initiative to encourage implementation over the next seven years of the Sendai Framework for Disaster Risk Reduction, which was adopted by UN Member States in 2015 in the northern Japanese city after which it was named, and consists of seven targets and four priorities for action that aim for the substantial reduction of disaster risk and losses in lives, livelihoods and health and in the economic, physical, social, cultural and environmental assets of persons, businesses, communities and countries.

Sendai Framework for Disaster Risk Reduction available here.

Photo Credit: UN Photo/Evan Schneider