Nature is Speaking
28 October 2014
Video

This month Conservation International has released a series of short films narrated by Hollywood actors, including Julia Roberts, Penélope Cruz, Kevin Spacey, and Ian Somerhalder. The public awareness campaign, called Nature is Speaking, turns the tables on "saving the planet" and reminds us that it's us humans, not nature, who need saving. 

Lee Clow, the Director of TBWA Media Arts Lab, which collaborated with Conservation International on the campaign, explains: “We thought the idea of giving nature a voice, nature having been around billions of years longer than humans, might make it clear to all of us that the planet will evolve with or without humans. It’s our choice."

In the first video in the series Mother Nature, voiced by Julia Roberts, asks “I have fed species greater than you, and I have starved species greater than you … I am prepared to evolve. Are you?” The Ocean, voiced by Harrison Ford, warns us that "every living thing on this planet needs me" and that "I covered this entire planet once. I can always cover it again."

In a video released yesterday Ian Somerhalder voices the Coral Reef. Somerhalder recently also narrated Momentum for Change's climate action documentary, Climate Heroes: Stories of Change.

Hewlett-Packard has announced that it will give $1 to Conservation International, up to $1 million, for every use of the hashtag #NatureIsSpeaking on Twitter, Facebook, Instagram, G+, Vine, Linkedin, Youtube and Tumblr.