Some 200 million Chinese users of a digital payment giant are now using an app that gamifies carbon footprint tracking – cutting greenhouse gas emissions and demonstrating the massive potential of Fintech (financial technology) for supporting sustainable development.

A report released today by the Green Digital Finance Alliance, which works to make the benefits of greening digital finance a reality, showed that almost half of Ant Financial Services Group’s 450 million users signed up to the first-of-its-kind app in just nine months. To the alliance’s knowledge, this is the largest take-up of a new digital platform over such a short time period.

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Photo by: Bloomberg