The Nairobi Work Programme (NWP) uses two major social media platforms; Twitter (@Adapt Xchange) and Facebook (@ The Adaptation Exchange), to engage diverse audience including Partners, Parties, non-parties and individuals across the globe. By adopting some specific strategies combined with visually engaging multimedia, the performance of our social media platforms keeps improving.

Our media content each week is structured to reflect not only the mandate, knowledge products and knowledge gaps of the NWP, but also to showcase the works of Parties, Partners and UNFCCC constituted bodies. These promotions are also done by reposting/retweeting current and desired partners.

Through Twitter and Facebook, international days that are relevant to the work of NWP and its audience are acknowledged. We also promote trending topics and how they fit into our work. Lately, NPW posts and tweets are centered around ongoing efforts of staff and stakeholders amidst the present COVID-19 pandemic, linkages between the pandemic and various NWP thematic areas, and call for initiatives and submissions around this crisis.

Furthermore, the use of trending, specific and general hashtags has resulted in a reach beyond our follower list. It is worth noting that, our media platforms have been very useful in driving traffic to the Adaption Knowledge portal, UNFCCC websites and other relevant knowledge resources. Additional tools that have been very beneficial in the management and monitoring of our social media pages include TweetDeck and Bitly.

In the recent past, the NWP social media channels have registered remarkable progress in reaching out to our stakeholders with timely information. As of March 2020, our Twitter page attracted over 2,800 followers, nearly 4000 profile visits, 400 new followers and earning a total tweet impression of over 300,000. This is an indication that our messages reach a large and increasing audience. Similarly, on Facebook, over 16,000 followers are engaged.​​