‘A world you like’: The European Commission’s Public Communication Campaign on Climate Change
Under the slogan "A world you like. With a climate you like," the European Commission launched a European-wide public-awareness campaign to focus the debate on climate solutions and the benefits of a low-carbon society.
The campaign looks at five areas: travel and transport; production and innovation; building and living, shopping and eating; and re-use and recycling and highlights success stories showing that climate action is not only necessary, but also feasible and affordable.
To further increase its reach, the campaign has engaged more than 250 public authorities, NGOs, universities and businesses from across Europe as official partners. They help to spread the campaign’s message and support its social media activities. The campaign has reached millions of Europeans and gained over 70,000 followers on social media. It also attracted the support of high-level politicians and celebrities, including UN Secretary-General Ban Ki-moon.
A key part of the campaign is the World You Like Challenge. This low carbon contest encouraged creative minds from across the EU to put their innovative climate solutions to the test.
Over 230,000 votes were cast and the top-ranked projects were presented to distinguished juries who selected one overall European winner and one winner in each of the campaign's five focus countries – Bulgaria, Italy, Lithuania, Poland and Portugal. This successful campaign demonstrates that many practical solutions to climate action already exist, but need to be scaled up.
Organization: The European Commission
More information: ec.europa.eu/clima/publications/docs/campaign_mobile.pdf