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Red Tape Movement
 
Type: Information campaign
Geographical coverage: Local
Country: India
Implementing Entity: He, himself with help of local peoples
Language: English
Cost: unspecified
Link: www.twitter.com/redtapemovement
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Prabhat Misra [ Assistant Director- National Savings, Etawah ] is running a peaceful and non-violent movement to save trees and bio-diversity, named "RED TAPE MOVEMENT", in Etawah. This movement was started by him on 5th June, 2008. Under this movement, especially on a holiday, he, with local people and press reporters, choose a village and go to this village and do plantation and then tie red tapes on existing trees trunks, with the help of villagers; there, he give them message that to cut the trees is lethal for our future and generations to come. He started this movement with the help of a local N.G.O. named “Swami Vivekanand Sewa Sansthan”, Etawah [President Mr. Sanjay Saxena, Etawah]. Initially, Red Tape Movement faced the problem of co-operation at grass root level. Later, with continuous awareness campaign, regarding the importance of trees and bio-diversity and dangers of Climate Change, at grass root level, especially with villagers, positively changed the co-operation. Till now, Red Tape Movement has tied Red Tapes on about 10,000 trees trunks with the help of villagers. Red Tape Movement has now taken a big shape, from few peoples to many peoples co-operation, in the form of “Peoples Participation Movement”. Red Tape Movement has also been the part of several actions such as Earth Day, Earth Hour, 350.org’s Connect the Dots and many more days of action. This movement was appreciated by IUCN on twitter.com/iucn on 26th Oct, 2012. Recently, on 10/11/12, this movement successfully participated in "India Beyond Coal" campaign by 350 India, in Aasayi village of Etawah, to aware people about ill effects of coal on Environment. Such people’s participation movements are the need of the hour to save our biodiversity and nature. He want to spread this movement globally, with the aim to save depleting forests and biodiversity and help to reduce the impact of Climate Change, by increasing "Natural Sink area" i.e. forests area.