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In the crowded city of Kumasi, Ghana, garbage is a major problem. The government sanitation systems do not reach the slums. But the young people of the Recycle Not a Waste Initiative (Recnowa) are turning the waste into a low-carbon business opportunity. The social enterprise employs local artisans and street youth in poor urban communities to take recyclable waste out of landfills and off the streets, reducing emissions at the same time.

Fast facts:

  • 80–100 tonnes of plastic are processed each month;
  • 5 million kg of CO2 emissions reduced;
  • 30 direct jobs and 100 indirect jobs created.

Hear from Recnowa

Listen to an interview with Recnowa's Kwaku Kyei of Recnowa.



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The problem

Urban poverty is a significant problem in Ghana. Another problem is the thousands of plastic bags and bottles that litter the streets and clog the sewers.


The Recnowa Initiative believes that the most important step to ending poverty is to create employment and income opportunities. The initiative does that by engaging and providing opportunities for street youth and other urban poor artisans from slum communities to take recyclable waste out of landfills and off the streets.


By up‐cycling waste materials, the initiative reduce the quantities of waste reaching the landfills and dump yards in the city of Kumasi. Dumping waste in dump yards poisons the land, the water bodies connected to it, and the environment around it.



The solution

The Recnowa activity uses plastics and other material waste to produce high quality fashion-driven goods for both the local and international fair trade markets while improving the quality of life of the urban poor in Ghana.

Ten plastic waste mobilization centers, which process between 80 to 100 tonnes of plastic each month, are managed by groups of trained street youth. The plastic collectors earn money for every 50 kg of plastic they remove from the streets, markets and plastic waste bins. By converting waste materials into eco-friendly goods, the initiative has already cut carbon emissions by more than five million kilograms – proving that no effort is too small when it comes to addressing climate change. The Recnowa Initiative has also created 30 direct jobs and 100 indirect jobs (plastic waste collectors, sorters and transporters), with workers earning a higher wage than most other Ghanaians in similar industries.

This initiative has not only helped to improve the living environment but has also contributed to the welfare of the residents through income raised from the trash as well as the reduction of the incidences of waterborne disease such as typhoid, cholera malaria and dysentery. Waste upcycling had a positive impact on environmental conservation efforts by involving the community in the disposal and the management of the municipal waste, income ‐generation and plastic waste recycling as micro‐enterprise.

Spillover effect

The Recnowa activity is highly replicable as it requires limited investment, low-cost technologies and easily transferable skills. It follows a franchise model and there are plans to expand across communities in Ghana and Africa with similar conditions.


The project can be easily replicated in communities with challenges in managing their plastic waste. This is because the raw materials (plastic waste) used for the production of low-carbon goods can be found with little or no cost.


The technology for making the products can be acquired through demonstration training by people with little or no education. Small communities taking action on climate change around the world can make a big difference.

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